Tag: Advertising on Social Media
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A REVIEW OF THE ADVERTISING REGULATORY COUNCIL OF NIGERIA’S (ARCON) 2023 VETTING GUIDELINES
INTRODUCTION The Advertising Standards Panel, established under the provisions of the Advertising Regulatory Council of Nigeria (“ARCON”) Act, introduced the 2023 Vetting Guidelines to regulate advertisements and marketing communications for products and services in Nigeria. The Advertising Standards Panel acts as a watchdog for consumers, and it is tasked with ensuring that advertisements conform to…
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The Powers of the Advertising Regulatory Council of Nigeria to Regulate Social Media Posts: A Review of the Federal High Court’s Decision in Digi Bay Limited & 2 Others -v- Attorney General of the Federation & Anor (unreported Suit No. FHC/L/CS/1262/2024, judgment delivered on 29 April 2025)
Introduction Before the enactment of the Advertising Regulatory Council of Nigeria Act 2022, the applicable law regulating the advertising sector in Nigeria was the Advertising Practitioners (Registration, etc.) Act 1988 (“the APCON Act), which established the Advertising Practitioners Council of Nigeria as the agency responsible for regulating advertising in Nigeria. Instructively, the APCON Act was…